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OUR CEO / FOUNDER

Our CEO/Founder, Howard Cannon, is the author of several restaurant industry books, including: The Complete Idiot’s Guide to Starting a Restaurant©, volumes I & II, found in bookstores in more than 76 countries around the globe, and the soon-to-be released: We are a FOR-PROFIT Restaurant. Any Questions?© series of books.  He has written and presented more than 200 industry articlesspeeches and seminars and has spoken at industry events, corporate gatherings, high schools and universities across the country. 

A renowned speaker, author, consultant, and advisor, Howard is considered by many to be a foremost authority and expert on restaurant start-up, turnaround and profit improvement.  He is called on by restaurant companies of all types and sizes, from Fortune 500 firms to independent owner/operators, to implement his strategies to improve day-to-day operational performance and profits within days.  He has worked in every state across the United States and in several countries around the globe and has implemented his strategies and techniques in concepts ranging from quick service to fine dining.

His 22+ years of experience, also makes Mr. Cannon one of the most sought after Restaurant Expert Witnesses in the country. He has provided expert opinions, reports and testimony in cases involving wrongful deaths, slips and falls, FACTA, and franchise infringement – just to name a few. He takes pride in providing the most detailed, well-written, unbiased reports backed up by not only his vast experience in the restaurant industry, but also with the most current information and research available; AND, he never misses a deadline!

In addition, Howard Cannon is also the Drill Sergeant for Restaurant Turnaround, Start-up & Concept Design Boot Camp™. Mr. Cannon attended the University of Wisconsin and has obtained his MBA; and, much like the mascot of his alma-mater, the Badger, he takes on all turnarounds with an intensity, ferocity, and drive that has to be witnessed to be appreciated and must be implemented to demand instant results.  This "no-holds barred” approach is required to stop the flow of red-ink and stop the loss of customers and employees.  Howard promotes a short-term environment of bold, brash, demanding and intense behavior but also creates an atmosphere of excitement, inspiration and vision for those who want to step-up.  “Mediocrity is not an option.”  He speaks from his heart and soul with conviction and fights for “what’s right” and for performance that is required for the business to be successful. This same passion has been incorporated into Restaurant Turnaround, Start-up & Concept Design Boot Camp™.
Restaurant Client Accolades

We Work With-
ANY and ALL
types & sizes
of Restaurants &
Restaurant Companies
 
We Have Worked In-
Every US State,
Mexico, Canada,
Haiti, Jamaica, England,
France, Philippines,
Asia & India
 
We Offer-
Onsite Consulting
Telephone Coaching
Hourly & Long-Term Projects
 
We Specialize In-
Start-ups
Concept Design
Turnarounds
Profit Improvement &
Expert Witness Services

We Deliver-
RESULTS!
 
FREE Initial, No-Obligation
Consultation & Quote

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Please refer to your executed services agreement for specific terms and conditions as they apply to your project.

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